Rolls Launches New Limousine, Cameron Summoned.
“the new SUV will go anywhere, just like Lawrence of Arabia”
When run-of-the-mill car makers launch a new car, they send out a press release. When legendary luxury limousine maker Rolls-Royce does it, the Prime Minister is summoned.
British Prime Minister David Cameron was at Rolls-Royce’s plant in Goodwood, Sussex, Wednesday on the south coast of England, and welcomed the announcement that the company, maker of hugely expensive limousines, coupes and convertibles, would expand its model line-up with an ultra-luxury SUV.
This probably won’t please the purists who think Rolls Royce should only be in traditional sectors of the market, but they lost out long ago anyway when the company sold out to BMW.
Britain’s second best known luxury car manufacturer Bentley recently made a decision to add an massive SUV to its lineup, the Bentayga. Bentley is owned by the Germans too, having been acquired by Volkswagen.
Torsten Mueller-Oetvoes, Chief Executive Officer, of Rolls-Royce, said the SUV will be crucial to the company’s future.
“The all-new Rolls-Royce model, announced today, will herald a new chapter in the remarkable British manufacturing success story that is Rolls-Royce Motor Cars. It will guarantee long term sustainable growth, secure investment and jobs for the future, and ensure that Rolls-Royce Motor Cars remains at the pinnacle of British luxury manufacturing,” he said.
Rolls-Royce recently revealed record sales for a fifth consecutive year, with more than 4,000 cars sold during 2014, the first time in the company’s 111-year history.
“The launch of the Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare. Often imitated, Phantom has never been equaled and continues to be hailed as ‘The Best Car in the World’ by our customers and media alike.
“Twelve years later, after the introduction of successful new models like Ghost and Wraith, Rolls-Royce stands proudly at the pinnacle of British luxury manufacturing, confirming our custodianship of this precious marquee,” he said.
Saying the new SUV would go anywhere, he invoked the memory of Lawrence of Arabia, who famously drove a Rolls Royce vehicle across the deserts of Arabia during the First World War.
No details were available about when the car would reach dealerships, what it would look like, or how much it would cost.