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Author Archive | Neil Winton

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Auto Technology Revolution Looks Unstoppable, But Slow

Auto Technology Revolution Looks Unstoppable, But Slow. “This highlights consumers’ hesitation to adopt electric vehicles as the cost comparison with traditional ICE vehicles does not favor them and consumers are not yet convinced about their utility”  It’s not saying much to declare that Europe will see more electric cars launched this year than 2018, but […]

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JLR

JLR Needs To Shake-up Jaguar, Own Up To Missteps

JLR Needs To Shake-up Jaguar, Own Up To Missteps. “Blaming external factors for cutting costs and capex and turning around China should only be one part of the solution. JLR’s issues are certainly more strategic and operational rather than externally driven” British-based and Tata Motors of India-owned Jaguar Land Rover slashed its workforce by 10% […]

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Ford Motor Stays In Loss-Making Europe, For now

Ford Motor Stays In Loss-Making Europe, For now. “Everything is possible if we can’t get the reset done” COLOGNE, Germany – Ford Motor’s loss-making European subsidiary will lay off thousands of workers and slash its model line-up to concentrate on profitable vehicles. Ford said it will stay in Europe but if it can’t restore profitability, […]

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Jeep Wrangler Flops European Safety Tests

Jeep Wrangler Flops European Safety Tests. Sales Unlikely To Be Affected. “I wouldn’t say the new Wrangler is inherently unsafe, but consumers should know and understand what the vehicle’s inherent mission is” You would think that Jeep’s ambitious plans to sell up to 12,000 high profit margin new Wranglers in Europe a year would be […]

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Carmakers Attack EU Fuel Economy Targets

Carmakers Attack EU Fuel Economy Targets. Environmentalists Say New Rules Aren’t Tough Enough. “Delivering a 37.5% CO2 reduction might sound plausible, but is totally unrealistic based on where we stand today” The European Union agreed tough automobile fuel economy targets for 2030 and was quickly attacked by vehicle makers for being unrealistic, while environmentalists said […]

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