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Ford, VW Deal Seen As Disappointingly Defensive

Ford, VW Deal Seen As Disappointingly Defensive. “The two announced a damp squib of a deal” “Ford/VW Alliance: Lacks Scope, Detail and Action,” Ford and Volkswagen’s long-awaited alliance plan didn’t please investors, who viewed it as too defensive and lacking ambition. Ford and VW announced details of their plan at the Detroit Auto Show, which […]

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Ford Vignale

Ford Europe Expands Vignale Brand; Faces Uphill Task

Ford Europe Expands Vignale Brand; Faces Uphill Task. “Sales disasters like the Renault Vel Satis and Renault Avantime remind shareholders that companies enter this expensive territory at their peril”. GENEVA, Switzerland – Ford Europe has taken on what looks like an impossible task; daring to mix it with German luxury manufacturers like BMW, Mercedes and […]

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Renault Avantime luxury

Ford, Renault, Peugeot Luxury Challenge Looks Doomed

“Disasters like Vel Satis, Avantime showed this didn’t work. The whole process is littered with failure. And people want to repeat the failures?” Europe’s tentative recovery after reaching 20-year car sales lows ought to promise hope for ravaged bottom lines, but some mass manufacturers seem determined to jeopardise their already rocky finances by reverting to […]

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