Can Genesis GV60 Electric SUV Live With Germans In Europe? Genesis, the premium wannabe subsidiary of Hyundai of Korea, is hoping its first electric vehicle the GV60 will be the key to its ambitious plan to shake up German hegemony in Europe, but experts feel the odds are stacked against it, despite the excellence of […]
Genesis Faces Harsh European Test; Could Electric Cars Tip The Balance? The difficulty is the lack of a brand history. The sedans and SUVs are very impressive, but disruptive products are required” Cynics may say Genesis, Hyundai of Korea’s premium subsidiary, is dreaming the impossible dream by venturing into the German fortress that is Europe’s […]
Genesis Plans European Expansion But Odds Are Stacked Against Success. “While Genesis has its own unique look, it is still just a traditional, albeit high quality, product under the surface from an unrecognized brand” Hyundai’s wannabe upmarket subsidiary Genesis is bravely going where almost no one has gone before, as it seeks European premium sector […]
