Jeep Scores Big Sales Gains In Europe While Ford, GM Stumble
“Jeep’s biggest seller is the Grand Cherokee, followed by the Compass”
Jeep had a spectacular November sales month in Western Europe, while Ford and GM Europe performed poorly, although both of the latter could claim mitigating circumstances.
FCA subsidiary Jeep more than doubled sales in November to 4,591 compared with the same month last year, bringing the total for the year so far to 31,602, an increase of 58.1 per cent. Jeep’s biggest seller here is the big Grand Cherokee, followed by the little Compass. Next year things are likely to get better again, as Jeep launches its new little Renegade compact SUV across Europe.
The overall market increased by a meagre 0.9 per cent in November to 919,229, according to the European Auto Manufacturers Association, known by its acronym in French of ACEA. For the first 11 months of the year sales rose 4.9 per cent to 11.2 million, led by Germany’s Volkswagen. VW sales, including brands like Audi, Skoda and SEAT, were up 6.2 per cent in the 11 months to 2.8 million and a market share of 25.1 per cent.
Ford Europe’s sales dived 7.1 per cent in the month to 60,705, but this reflected the company gearing up for sales of the face-lifted little Focus sedan, and the all-new Mondeo, sold as the Fusion in the U.S. For the 11 months, Ford sales rose 3.6 per cent to 824,157.
GM Europe had a horrendous looking November with sales down 12.6 per cent to just under 60,000. But this was distorted by the winding down of the Chevrolet brand in Europe. GM’s Opel sells across Europe excluding Britain where the cars are badged as Vauxhalls. Together in November sales were down 0.8 per cent to just over 59,000, but Opel and Vauxhall are launching the new little Corsa. For the 11 months, Opel Vauxhall sales were ahead 5.9 per cent at 763,239.
Experts had predicted sales increases of close to five per cent for the year, which looks like being on target. This is the first time in six years that sales have increased in Western Europe since the shakeout set off by the Great Recession starting in 2008. Next year was supposed to be even better, but ominous problems with Russia combined with a reawakening of worries about the future of the euro currency zone, mean a slowing of growth is more likely.