Ford Europe Expands Vignale Brand; Faces Uphill Task. “Sales disasters like the Renault Vel Satis and Renault Avantime remind shareholders that companies enter this expensive territory at their peril”. GENEVA, Switzerland – Ford Europe has taken on what looks like an impossible task; daring to mix it with German luxury manufacturers like BMW, Mercedes and […]
Ford Europe Unveils Its Upmarket Gamble, The Vignale. “The history of the European automotive industry is littered with failed examples of mass car makers trying to muscle in on German upmarket territory” You can’t say Ford Europe hasn’t been warned, but it is bravely, or rashly, going ahead with its plan to beat the Germans […]
Renault Follows Same Blind Alley With Initiale Paris. Ford Europe unveiled an upmarket concept version of its Mondeo family sedan, labelled the Vignale, at the Frankfurt Car Show, and promised at least 25 new models over the next five years. Ford Europe, which expects to lose about $1.8 billion in 2013 after red ink totalling […]
