“Skoda’s mantra seems to be never apologise, never explain” Turning to the back page of the Sunday Times’ sports section this morning I had to laugh. The lead item was about Lance Armstrong and how he “Lied about Drug Abuse With Fanatical aggression”. Below in a huge two-thirds of a page spread was an advertisement […]
Volkswagen’s Skoda subsidiary has refused to acknowledge that its sponsorship of the Tour de France was jeopardised by recent drug taking revelations, but now that Rabobank of Holland has dropped out, perhaps the Czech company will reconsider. Earlier today, Dutch bank Rabobank withdrew from supporting cycling. Rabobank spent €15 million a year on the sport. […]
“With its vigor and its wide audience appeal, this sport is a perfect match for the ŠKODA brand” “Why can’t Skoda lead the way and insist that it will withdraw participation and funding until the Tour de France cleans up its act?” It’s that time of year again. The Tour de France is off and […]
Why Not Follow Ford Example and Demand Change? Weak Tour Unable, Unwilling To Force Drugs Off The Agenda “Why can’t Skoda lead the way and insist that it will withdraw participation and funding until the Tour de France cleans up its act.” “Did Ford ever actually read any of the drivel printed in the News […]
