Tesla Will Be Overtaken By The Germans In 2021-Report.
Audi E-tron, Porsche Mission E, Mercedes EQC, Jaguar I-Pace Lurk.
Tesla will retain its lead next year as the highest ranking electric car maker in the world, but will thrust aside by 2021 as Mercedes-Benz claims the lead, followed by BMW, the Renault Alliance and Volkswagen.
Tesla will only be in 7th place by 2021, also behind Volvo and Toyota, according to a report from PA Consulting, which ranks electric automakers according to their strategy, battery technology, culture, supplier networks, partnerships and financial performance.
Production problems with the Tesla Model 3, and a cloudy outlook for profits weighed on the company’s rating, PA Consulting said.
Fiat Chrysler Automobiles ranked last and 13th in 2019, and again in 2021.
The German premium car makers have been cranking up a response to Tesla’s successful Model S sedan and Model X SUV.
As the Model 3 project was struggling the Germans have been busy with the planned launches of the Audi E-tron Quattro, Porsche Mission E, and Mercedes EQC. British-based and Tata Motors of India owned luxury sports car maker Jaguar has already launched its premium sector electric competitor, the I-Pace battery-only SUV, which made its debut at the Geneva Car Show in March.
Opinion has been divided as to whether Tesla can weather this storm and go on to becoming a leading electric automotive player, remain a small, niche player making not very big overall profits, or perhaps drown in the massive debt it has built up during its short but spectacular life.
A couple of months ago, Barclays Equity Research, in a report, said the Germans would be formidable competitors. .
“German (manufacturers) are about to launch an onslaught of attractive and profitable electric products. We expect them to hit targets. The German model of a harmonious blend of robot and human, perfected over 100 years, will ensure a speedy and efficient production ramp,” said Barclays’ analyst Kristina Church in a report.