Mercedes-Benz Plans Pickup Truck.
Why Isn’t Going On Sale In The U.S.?
You may have done a double take, but yes, this is a Mercedes-Benz pickup truck, which the German manufacturer may make by the end of the decade. If the public likes the idea, it won’t be long before it is joined by BMW and Audi.
Mercedes already has a big commercial vehicle capability, selling trucks and vans, so a pickup might not really require much of an imagination stretch.
Mercedes said in a statement that it is the first pick-up from a German premium manufacturer. Strangely, Mercedes said the target markets are Latin America, South Africa, Australia, and Europe. No mention of the home of the pickup, the U.S., suggesting its price wouldn’t be competitive there.
“The Mercedes-Benz pickup will contribute nicely to our global growth targets,” says Dr Dieter Zetsche, Chairman Daimler, which owns Mercedes.
“We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value,” Zetsche said.
The midsize pickup segment is currently undergoing a transformation worldwide. More and more pickups are being used for private purposes, and commercial as well as private users are increasingly asking for vehicles that have car-like specifications.
Mercedes didn’t say where the pickup might be made, how much would be invested in the project, or what price bracket it would be in. The double cab has two rows of seats.