Geely of China Creates Lynk To Sell Volvo-based Cars In U.S.
“The design brief was simple: the cars should stand out from the crowd and appeal to a truly global audience”
Volvo’s parent Geely Automobile of China has unveiled a new brand, Lynk, which will produce cheaper mass market cars using the basic engineering of the Swedish company and sell them in the U.S. and Europe as well as China.
Sales will begin in the U.S. and Europe in 2018, and next year in China.
The first Lynk will be called the 01, an SUV, with future models following in numerical order as in 02 and 03.
Geely unveiled the new car in Berlin, Germany, Thursday and said it will adopt a new business model with the accent on personal service, connectivity, leasing and sharing.
“(Lynk will) enrich and simplify ownership by redefining how they are bought, owned, connected serviced and used,” said Lynk senior vice president Alan Visser.
Far from being a new approach though, this is exactly what all global car manufacturers are now doing.
The Lynk 01 is based on the “Compact Modular Architecture engineering developed by Geely and Volvo in Sweden.
Geely said the the Lynk range will be built in China and target the middle of the market under Volvo which is charged with competing with Mercedes, BMW and Audi.
According to Automotive News Europe, the compact SUV 01 will be a hybrid powered by a 1.5 liter, 3-cylinder gasoline engine and an electric motor. Lynk also aims to add a compact sedan. Later versions can be powered by a 2.0 liter, 4-cylinder engine. There will be plug-in hybrids and electric versions.
Andreas Nilsson, Head of Geely Design in Sweden said the design of the Lynk 01 was basically European.
“The design brief was simple: the cars should stand out from the crowd and appeal to a truly global audience. From a distance, we have a European design approach. Get closer, and you see more and more detail, such as the intricate lights, and the type of grain on the interior leather. A strong wide grille completes the distinctive ‘face’ of the car. We wanted to acknowledge that our users are extremely tech-savvy – a smartphone is an integral part of their lives and our interior design reflects that and feels familiar in the context of new technology,” Nilsson said in a statement.
No more details were available.