BMW Celebrates 100th Birthday With Future Vision.
“most vehicles will probably be completely self-driving – people will get around in robots on wheels”
BMW also celebrated its 100th birthday by revelling in past achievements and suggesting some important ones to come.
BMW is organizing a world tour to talk about future opportunities and change for it and the auto industry in general in the next 100 years. The BMW Vision 100 will end in the U.S. in October. The tour will discuss –
- The opportunities opened up through digitalization and connectivity
- The increasing role of technology in our lives
- BMW Group’s vision of a sustainable future
- The company’s commitment to expand its efforts as a good corporate citizen
“Over the coming years, mobility will become increasingly diverse. In the not-too-distant future, most vehicles will probably be completely self-driving – people will get around in robots on wheels. So, given these developments, how will we justify the existence of vehicles by BMW, a brand for whom the individual and Sheer Driving Pleasure are the focus of everything? And how will BMW’s brand values translate into the future?” the company said.