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European Automakers Will Struggle In 2026 As Car Buyers Win

European Automakers Will Struggle In 2026 As Car Buyers Win. European automakers will be increasingly exposed to hostile conditions in 2026 as sales stagnate and China’s threat accelerates, but car buyers will be smiling as prices fall and irresistible deals abound. In 2026, car buyers can expect some impressive new European hybrids, plug-in hybrids and […]

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Will Europe’s New EVs Help Restore Profitability?

Will Europe’s New EVs Help Restore Profitability? “Only manufacturers that combine operational efficiency, cost flexibility, and strategic investments in electrification, software, and automated driving will remain competitive in the long term”. European car sales are expected to flatline in 2026 as Chinese manufacturers raise their sales efforts and local manufacturers seek to improve their shaky […]

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China European EV Sales Slowdown Turns Into A Rally

China European EV Sales Slowdown Turns Into A Rally. “Despite the EU’s imposition of tariffs on Chinese electric vehicles, its car brands continue to post strong growth across Europe” China’s electric vehicle juggernaut appeared to be easing in Europe but last month new data showed the lull was short-lived. Momentum has sharply shifted again—this time […]

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Defense An Option As Auto Business Totters

Defense An Option As Auto Business Totters. “the European defense industry may have to increase its workforce by about 500,000 by 2035. In contrast, rightsizing European automotive production may imply job reductions of a similar scale” European automakers and suppliers are under pressure as traditional markets fade and new technology threatens. But instead of workers […]

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Mediocre Outcomes Would Suit Europe’s Car Industry Just Fine

Mediocre Outcomes Would Suit Europe’s Car Industry Just Fine. “The Western European market continues to struggle amidst increasing economic headwinds” Forecasters say sales of sedans and SUVs this year in Europe will range from modest gains to simple stagnation. That sounds as about as far from excitement as you can get.  But if forecasts are […]

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