First reviews, more pictures of the latest, hottest cars
Styling Finalised Before Amazing Concept Shown
Auto Express Lauds Jaguar For Bravely Sticking To Exciting Design!
“is raising buyers’ hopes to fever-pitch with a concept car like the C-XF, then deflating them with reality the best way to sell cars?”
I spent a couple of months getting ready to tell you how Jaguar was trying to pull the wool over our eyes, then it took the wind right out of my sails.
I expected Jaguar to carry on the pretence that its new XF saloon looked just like the mind-blowingly attractive concept. To my amazement, Jaguar came straight out with a mea culpa, but with a twist that amazed even an old cynic like me. Yes, Jaguar agrees that the XF car which will appear in showrooms early next year looks nothing like the concept. But also, that this was the plan all along. The final design of the XF had already been fixed before the concept went on show. The C-XF was always a marketing trick to get the attention of the car-buying public.
You may remember the stunning looks of the new Jaguar C-XF, which was unveiled at last January’s Detroit Car Show. Compare this with the road-ready-version, which was shown at the Frankfurt Car Show in September. “Watered down”, is the first, and most generous, thought that comes to mind.
To be fair to Jaguar, when this fabulous looking car first appeared in Detroit, it carried a health warning in the form of the suffix “C” for concept, reminding us that we should not get too carried away. It might not look quite so exciting in on-the-road form.
Muscular to meek
Take a look at the pictures. You can’t fail to see that the concept doesn’t look anything at all like the car which finally made it to production.
All the more irritating was an Auto Express article in late August, which showed pictures of the clearly watered down Jaguar, with a story saying isn’t Jaguar brave, the road car looks just like the concept!
“When we gave you the first glimpse of the C-XF concept, many thought Jaguar’s design director Ian Callum could never bring such a shape to production unchanged. As you can see here, he’s been able to do exactly that,” said Auto Express, with a picture that showed the exact opposite.
Auto Express deception
I’m not sure if raising buyers’ hopes to fever-pitch with a concept car like the C-XF, then deflating them with the real thing, is the best way to sell new cars. I’m not sure how a magazine like Auto Express feels about distorting the truth to its readers, who it has treated with contempt. What is undoubtedly a terrific replacement for the slow selling and dated looking S Type, will start its life in this potential buyer’s eyes as a disappointment, when the C-XF might have persuaded me to buy a Jaguar for the first time.
The Jaguar XF goes on sale in the Spring. Prices start at £33,900-€47,200 for the 2.7 litre V6 diesel, rising to £54,900-€76,400 for the 4.2 litre Supercharged SV8.
Neil Winton November 28, 2007